About Me
“Commit your works to the Lord, and your thoughts will be established.”
Proverbs 16:3 NKJV
The Heart Behind Strategy
Before I am a specialist, I am a mother to two wonderful girls. My days, are fueled by more than just data; they are fueled by the joy of cooking for my family and the challenging of sneakily hiding vegetables into my youngest daughter’s meals.
Choosing a digital career wasn’t just about professional growth – it was about balance. Working from home allows me to be present for my children’s milestones while contributing to my family’s future. It also grants my husband and me the precious time to enjoy each other’s company, exploring new things together and building a strong relationship with God as a foundation of our home.
When we aren’t at our desks or in school, you’ll find us exploring the beaches of the Philippines or enjoying the cool mountain air like Bukidnon. Whether we are camping on a budget or I’m “hoarding” sunblock for a day at the sea, those moments are my “why”. I understand the value of every Pesos and Dollar spent, which is why I treat my client’s investments with the same care I give my family’s well-being.
Introduction: Beyond the 10 Blue Links
In the fast-evolving digital landscape of 2026, the old rules of “ranking #1” have changed. Today, visibility isn’t just about appearing in a search list; it’s about being the definitive answer provided by AI. As a trusted SEO Specialist in the Philippines, I help brands in the USA, Australia, and the Philippines dominate the new frontier of Generative Engine Optimization (GEO).
The Foundation: A Data-First E-commerce Approach
My journey began with products, not just code. With over four years of experience in Amazon Product Research, I’ve spend thousands of hours analyzing the Amazon A10 algorithm. I identify high-margin “Golden Keywords” and optimize listings that don’t just get clicks – they drive sales velocity. This “seller’s perspective” ensures that for my clients, SEO is never a vanity metric; it is a critical driver of ROI.
The Evolution: Mastering the Technical Stack
As search engines integrated with Large Language Models (LLMs) like Gemini and ChatGPT, I realized that site owners needed more than just “content.” They needed a Technical WordPress Architeture built for the AI search era.
- Semantic Site Structure: Organizing data so AI crawlers can “understand” your brand’s authority.
- Andvanced Schema Markup: Implementing JSON-LD to build your professional entity in the Knowledge Graph.
- Page Speed & Core Web Vitals: Ensuring your site is lean, fast, and mobile-optimized for both humans and AI discovery engines.
The Evolution: Mastering the Technical Stack
Why focus on Generative Engine Optimization (GEO)? Because in 2026, the AI Overview is the new primereal estate. I specialize in Citation Engineering-building your brand’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) so that AI assistants recommend your products ans services in conversational search results.
Work Experience
Amazon Product Research Specialist (FBA – Online Arbitrage & Book Sourcing)
US Market Client | Dec 2022 – Jan 2026
Conducted in-depth product and market analysis for US Online Arbitrage models using Keepa, SellerAmp SAS, Bookmine, and Book Run.
Evaluated pricing trends, Buy Box distribution, sales velocity, and ROI criteria to ensure zero-to-low risk product selection.
Maintained accurate daily documentation, profit tracking, and inventory risk management in Google Sheets and Excel
Junior Outreach Manager / Email Outreach Specialist
Jooble – US Market | Sep 2021 – 2023
Developed and executed organic link-building strategies using SEMrush and AHREFs to analyze partner metrics and authority scores.
Drafted personalized email outreach campaigns and utilized AI tools to generate guest post content aligned with partner site guidelines.
Monitored backlink acquisition, tracked outreach performance, and built long-term partner relationships.
Bookkeeping Intern
Managed remote end-to-end financial workflows using Xero software, including bank reconciliations, accounts payable/receivable, and inventory documentation.
Education & Certification
SEO & Generative Engine Optimization (GEO): Pinoy SEO (2025)
Amazon Product Research (OA & Wholesale): School of Amazon (2023)
Bookkeeping NC III & Australian Xero Accounting: TESDA / ProVA (2025)
My Mission & Mentorship
My expertise is backed by formal training from the School of Amazon and advanced mentorship under Rene Leandro Padillas at Pinoy SEO. These represent my commitment to staying at the absolute cutting edge of the industry.
I operate as a dedicate partner for your brands, bringing a mix of Filipino resilience, global market experience, and technical precision to every project.
Whether you’re looking to dominate the AI search era or just want to talk about the best comparing spots in Philippines, I’d love to connect. Let’s build your brand’s future together. Work with me!
Stay In Touch
Ready to boost your online visibility and drive organic traffic? Whether you have questions about SEO strategies, need a custom site audit, or want to discuss a new project, feel free to reach out. Fill out the form below or send me an email, and I’ll get back to you shortly!